Marketing Strategy
发布时间:2018年02月27日
发布人:nanyuzi  

Marketing Strategy

 

营销策略

 

 

A: Hopefully you’ve all read through the competitor analysis that was sent to you last week.

 

A希望大家都看过了上周送来的关于竞争对手的分析报告。

 

 

B: Yes, we’ve done that.

 

B是的,我们都看完了。

 

 

A: Good. What I’d like to do now is discussing how we might gain more of the market share. We know where our competitors sit and the challenges we face. Ed, what would you say our biggest challenge is?

 

A很好。现在想讨论一下我们该如何获取更大的市场份额。我们已经了解了竞争对手的位置以及我们所面临的挑战。艾德,你认为我们最大的挑战是什么?

 

 

B: Well, it seems clear to me that the biggest challenge is getting our audience used to the idea of paying for content online.

 

B嗯,我认为,很明显,最大的挑战是让我们的读者接受付费使用网站内容的理念。

 

 

A: That certainly is a problem. What are we going to do about it?

 

A这确实是个问题。我们该怎么做?

 

 

B: Well, we have to first understand that it may take some time to change our audience’s mind about what they pay for online.

 

B嗯,我们首先得明白,要改变读者关于网站付费的观念,需要一定的时间。

 

 

A: That’s a good point. How are other companies dealing with that?

 

A你说得很对。那其他公司是怎么处理这个问题的?

 

 

B: Well, many online newspapers are starting to offer paid subscriptions for some of the archived content.

 

B嗯,很多家网上报纸开始对一些存档的内容实施付费订阅的措施。

 

 

A: Is that something we should consider?

 

A这个措施值得我们考虑吗?

 

 

B: Definitely. Of course, we still need to offer free content to users while we build our user base.

 

B非常值得。当然,在我们建立用户群的过程中,仍需要提供免费的内容。

 

 

A: That sounds very sensible. OK, I’d like you all to take the next ten minutes to discuss some more ideas.

 

A这听起来非常合理。好吧,我希望下面10分钟大家可以提出更多的想法讨论。