Market Research

 

市场调查

 

 

A: It looks like we are far from meeting our targets for the first quarter.

 

A：看样子第一季度我们远未达成指标啊。

 

 

B: How did that happen? I thought our marketing plans were brilliant!

 

B：这是怎么回事？我觉得我们的营销计划很棒啊！

 

 

A: I’m a bit concerned that there wasn’t enough research done.

 

A：我觉得是市场调查的力度不够。

 

 

B: We did base the plans on research. I suppose, some of the research might have been a bit outdated.

 

B：营销计划确实是根据调查结果制订的。我想，可能有一些调查数据有点儿过时了。

 

 

A: When our marketing plans include the use of the Internet, e-commerce and e-marketing, we need to base it on current research.

 

A：将网络、电子商务和电子营销也纳入营销计划时，我们必须将计划基于当下的调查结果。

 

 

B: Point taken.

 

B：说得对。

 

 

A: And how about our designs? They seem a bit outdated, don’t you think?

 

A：我们的设计怎么样？你不觉得它们有点儿过时了？

 

 

B: I suppose when you compare it to our competitors, it doesn’t look very competitive.

 

B：与竞争对手相比，我觉得我们的设计看起来缺乏竞争力。

 

 

A: We need to turn this around before the 3rd quarter results are in.

 

A：在第三季度的结果出来之前，我们要扭转这种局面。

 

 

B: I can start by talking to the design teams about a new design.

 

B：我可以先和设计团队商讨一下新的设计。

 

 

A: Great. I will consult an e-commerce specialist to see how we can optimize our use of the Internet.

 

A：很好。我会咨询一下电子商务专家，看看怎样优化我们的网络使用。

 

 

B: That’s great. Let’s get started.

 

B：不错。我们开始行动吧。