Face

面子

In pragmatics and interactional sociolinguistics, a term used in the analysis of politeness phenomena. Positive face is the desire to show involvement with others; negative face is the desire not to offend others.

语用学和互动社会语言学术语，用来分析礼貌现象。正向面子是显示与对方认同的愿望；负向面子是不要冒犯对方的愿望。