Promotional Events (2)

 

促销活动（2）

 

 

A: What kind of promotional events are scheduled for the new product line?

 

A：对新的产品系列安排了什么样的促销活动？

 

 

B: Marketing has us set up with product launches in five major cities, as well as some sponsoring events throughout the year. All together, there will be 15 events.

 

B：市场部已经决定在五大城市举行产品发布会，并且在一年内进行一些赞助活动。总共有15场活动。

 

 

A: What kind of sponsoring are we talking about? I don’t know how effective sponsorship really is.

 

A：什么样的赞助活动？我不知道赞助的真正效果……

 

 

B: It’s not what you’re thinking. These events will give us a wider exposure than most. Take the tri-city marathon for starters. This is a highly publicized event. The television exposure alone will nearly double our customer awareness.

 

B：不是你想的那样。这些活动会给我们提供更多亮相的机会。我们一开始要赞助由三个城市共同举办的马拉松比赛，这是个大家普遍关注的活动。光电视的上镜机会就会使我们的顾客意识增加几乎两倍。

 

 

A: Other than the marathon, what else is on the list?

 

A：除了马拉松比赛，还准备搞什么活动？

 

 

B: We’ve got a spot in the Olympic stadium sponsoring one of the team’s equipment, then a rally for cancer research, and a connection to the inner-city education program.

 

B：我们有机会赞助在奥林匹克体育场参加比赛的一支运动队，为其提供运动装备，还有为癌症研究举办公益拉力赛以及参与内城贫民区的教育项目。

 

 

A: Sports, medicine, education... seems kind of random, don’t you think?

 

A：体育、医药、教育……好像有点儿杂乱，你不这么看吗？

 

 

B: It might seem that way, but these events were all carefully chosen based on marketing research…. These are the events that our customers and potential customers care about.

 

B：似乎是有点儿乱，但是这些活动都是在市场调查的基础之上认真做出的选择……这些都是我们的顾客和潜在的顾客关心的活动。