Developing the Market (2)

市场开发（2）

A: Which of the steps are you focusing on in brand growth? Awareness, understanding, acceptance, or loyalty?

A：你把发展品牌的重点放在哪一步？意识、了解、接受还是忠诚？

B: We’re working on different steps in different areas. For example, our Corbert line is thriving in American markets; we’ve already reached the loyalty stage. In Asia, however, it’s a different story. Most people haven’t even heard of Corbert, so we’re working on awareness through a lot of product launches and related activities.

B：我们对不同的地区采取不同的步骤。例如，我们的科尔伯特系列在美洲市场非常火爆，已经达到了忠诚的阶段。可是在亚洲情况却不相同。大多数人都没有听说过科尔伯特，所以我们要多通过产品发布会和相关的活动来提高人们的产品意识。

A: What are you doing to increase understanding in the European sector?

A：你们准备在欧洲地区做点儿什么以增进大家对产品的了解？

B: Understanding comes from product differentiation. We get that through product demonstrations, literature, expert testimonials, and the like.

B：介绍产品差异有助于人们对产品的了解。我们可以通过产品展示、宣传材料、专家推荐等来做到这一点。